Our Mission & Vision
Mission
Our mission is to transform hotel operations and guest experiences through seamless digital integration. We simplify management, enhance engagement, and drive cost savings, while leveraging technology to provide data insights, upselling opportunities, and long-term guest value.
Vision
Our vision is to be the leading global guest experience platform, providing a unified, evolving solution that enhances engagement, builds loyalty, and drives cost efficiency and revenue growth for hotels.
Our Story
SmartGuest began as a loyalty app focused on the hospitality industry, primarily within food and beverage. It has since evolved into a comprehensive guest experience platform that allows hotels to connect with guests in innovative ways. From its humble beginnings, SmartGuest has grown rapidly, integrating advanced features like in-app check-ins, mobile key access, and in-house calling—all within a year. With major clients in South Africa, we’ve already made our mark on the industry.
Our Team
Behind SmartGuest is a diverse and skilled team, including software developers, marketing experts, product owners, and hospitality veterans. Our parent company, Digiterra, provides the foundation and expertise that powers SmartGuest, ensuring that we deliver an exceptional product. Our team’s combined experience in hospitality and technology has enabled us to create a platform that truly elevates the guest experience.
Our Partners
The trusted businesses and innovators who have been instrumental in shaping SmartGuest’s journey to revolutionise hospitality